Editorial desk
Beauty
Skincare, haircare, and tools — without the breathless tone.
Formulations, devices, and routines. We're interested in ingredients lists and long-term results, not in influencer launch boxes.
Editorial perspective
If a serum needs a new vocabulary to justify a price tag, we are sceptical. If it has held up across six months of real use, we are listening.
Featured guide
How to Read a Serum Label
Our beauty editor's short guide to identifying which active ingredients are doing the work.
By Sasha Wren · Last reviewed 2026-02-25
Read the reviewSupporting guides
More from the Beauty desk
Two Years With a Dyson Supersonic
Heavy, expensive, and still on the bathroom counter.
By Sasha Wren · Last reviewed 2026-04-18
A Beauty Routine That Survives Inspection
Our beauty editor's cornerstone framework for a skincare and haircare routine that is defensible at the ingredient list, not just the photoshoot.
By Sasha Wren · Last reviewed 2026-05-09
3
Guides on this desk
1
Long-term reviews
2026-05
Last desk revision
2024
Desk established
Editor's picks
What Sasha keeps recommending.
01
Two Years With a Dyson Supersonic
Heavy, expensive, and still on the bathroom counter.
02
A Beauty Routine That Survives Inspection
Our beauty editor's cornerstone framework for a skincare and haircare routine that is defensible at the ingredient list, not just the photoshoot.
Recently updated
What this desk revisited most recently.
Last reviewed
2026-05-09A Beauty Routine That Survives Inspection
Sasha Wren · Buying guide
Last reviewed
2026-04-18Two Years With a Dyson Supersonic
Sasha Wren · Long-term review
Last reviewed
2026-02-25How to Read a Serum Label
Sasha Wren · Buying guide
Long-term reviews
Guides we've lived with for at least a year.
Two Years With a Dyson Supersonic
Published 2024-03 · Last revisit 2026-04-18
Reader questions
About this desk
- How long does the Beauty desk test before publishing?
- Most reviews here represent at least three months of regular use, with a meaningful share extending to multiple years before publication.
- Do you accept review samples from brands?
- Occasionally, with clear ground rules: no editorial influence, no embargoed coverage, and full disclosure inside the review.
- How do I suggest something to cover?
- Reader suggestions are taken seriously. Write to us with the object, the question you wish someone would answer, and how long you've lived with it yourself.
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